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Thursday, February 8, 2024

New owners revamp Mavericks at the Den with new vibe

 The Mavericks Men's Hair location at the Innovation Den in Downtown Coeur d' Alene was recently purchased by Dominic Longo. Longo is the owner of Blue Zone Marketing which operates in the same building, and Enrique Barajas, who boasts 13 years of barbering experience. The independently owned location has been refashioned to provide men with a more old-fashioned barbershop experience.

In addition to offering haircuts from straight business cuts to more modern styles for men of all ages, Mavericks offers hot-towel face shaves, beard trims, and head shaves. Discounts are also available for seniors, kids, military and first responders. 

Dominic Longo explains, "So many barber shops these days have no personality or look just like a women's salon. We wanted Mavericks at the Den to be masculine but also comfortable and fun. The wall wrap and decor were chosen to have a nostalgic feel. We think it creates a welcoming environment for the high-tech businesses operating in the building and it’s consistent with the speakeasy vibe of The Lair downstairs."

While the Mavericks brand may be recognizable to some in North Idaho and Eastern Washington, the Mavericks at the Den is independently owned and operated. Mavericks at the Den is located in Downtown Coeur d' Alene at The Innovation Den on the corner of 5th and Lakeside, one block north of Sherman Ave. 

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