Monday, December 29, 2014

104.5 Hank Fm launches in Spokane

Classic country has arrived to FM radio in Spokane. 104.5 FM has re-launched with a new format and new branding. 104.5 is now Hank FM, and is operated by Alexandria Communications using a branding that is already successful in other parts of the country, including in Walla Walla.

Prior to this new rebranding as 104.5 Hank FM the station was silent, but as many recall the station was also 104.5 Jamz. That station was operated by local business person Jamie Pendleton who caused a stir last year for the controversial drink names, etc... of his other local business the Spokane Downtown Daiquiri Factory.

For more on this new Spokane radio station take a look at this press release-

"(DECEMBER 2014) –Envision Networks® and Kroeger Media Inc. are excited to announce Alexandra Communications’ KNHK-FM/Spokane, WA as the latest affiliate of HANK FM®. With KNHK’s recent launch as 104.5 HANK FM®, the station joins over 200 affiliates on the Envision Country Network. Listen to HANK FM® at CrankTheHank.com.

“We’re excited to bring Hank FM to Spokane. We’ve seen in other markets how listeners and advertisers seem to just ‘get’ the Hank concept. We’re looking forward to a prosperous year ahead as more people crank the Hank in this area,” said KNHK General Manager Chris Gilbreth.
From the creator of the Variety Hits Format and BOB FM™, Kroeger Media’s HANK FM® is a turnkey, 24/7 variety-based country radio format that provides unique personality-driven radio for your market that is in touch with the current listening trends and methodology used by your listeners.
Similar to its Adult Hits cousin BOB FM™, HANK FM® doesn’t play by the rules. HANK breaks the mold with a unique mix of over 1000 tested titles spanning from the 80’s, 90’s, 00’s and today. This wide and unique music library can be molded into three distinct HANK flavors that can be customized to meet any market’s needs: HANK Plays Everything Country, HANK Classic Hit/Country Legends, and HANK Plays New Country.

HANK FM® offers different levels of programming packages available for both cash and barter. In addition to the rights to use the HANK name and logo, affiliates have access to a constantly updated music library, creative on-air copy and cutting-edge station imaging including voice, sweeper, promos and jingles. HANK also offers off-air support with promotional ideas, daily music logs and programming guidance. "

104.5 Hank FM is already setting up shop in Spokane. The station has ad's on Craigslist looking for advertising sales staff and a web site and social media pages are now set up.

For more information on 104.5 Hank FM visit-

http://hankspokane.com/

Or, on Facebook at...

https://www.facebook.com/pages/Hank-Spokane/1523606844586203






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