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Thursday, September 8, 2016

What's going in at the corner of 4th & Appleway in Coeur d' Alene? Here's your answer...

It's time to address the major construction site many of my readers have been noticing on the northwest corner of N. 4th & Appleway in Coeur d' Alene. The project is, as it appears, a complete rebuild of the building that last housed Uva Trattoria , a Italian restaurant that has since moved to Downtown Coeur d ' Alene. 

Perhaps because the building has always been a restaurant people assume it is being remodeled for another one. This is not the case however this time, in fact soon you'll be able to stop by that same building to buy a new cell phone ( perhaps even the new iPhone7 ) or have one repaired as the space is becoming a Verizon Wireless store operated by the Knoxville,TN based Verizon retailer , Cellular Sales.

This will be Cellular Sales first location to open in Idaho and is part of the company's rapid expansion into the Western United States. Their closest store currently is in Kennewick but they actually operate 560 stores total in 30 US states, this will likely mean it won't be the last location to open in our area although no other stores are planned at this time.

The Coeur d' Alene store will be a full service Verizon Wireless branded store, and while it looks like they have a long way to go today they say they'll be opening in the building ( 2605 N. 4th St. ) by October 10th. The opening will also create a few new jobs as Cellular Sales plans to hire about 20 employees before that opening date.

As of right now this is the only active construction site at the corner of N. 4th & Appleway, but there has been a on again, off again rumor of a new strip mall to be located on the land right behind this new cell phone dealer. It would replace another small center that was there but got severely damaged by snow loads during the 08-09 winter season. We'll continue to keep an eye on that aspect as there is still a couple of for sale signs in the immediate area.

For more information on Cellular Sales, visit-